+500% in SEO traffic with Google Discover
For El Digital Albacete it was very important to increase the visibility of its news, as well as to be able to reach a greater number of daily readers.
Knowing that Google Discover is an additional layer above the Google News criteria, and that its traffic potential is incredible, the company decided to make an effort both in terms of resources and learning, involving an important part of the team.
● Increase the audience that reads El Digital de Albacete on a daily basis.
● Be the most widely read local and regional media.
● Reverse the negative trend that had been registering for a few months.
Adaptation of the web to criteria of Google News, E-A-T, Web Core Vitals and NLP (Natural Language Processing).
Correction of multiple technical errors and SEO optimization of the different pages and sections of the site.
Training for the editorial team to write news more focused on attracting organic traffic.
In 5 months El Digital de Albacete has achieved + 500% growth in Google Discover.
Next, we can see the evolution from August 2020 to November 2021:
The director of the newspaper states:
"Last November El Digital de Albacete managed to position itself as the audience leader among the digital media in Castilla-La Mancha with nearly 3 million visits and an average of more than 75,000 daily readers."
Source: Office for the Justification of Dissemination (OJD)
Conclusions and next steps
The optimization of content and correction of technical errors has allowed to increase the daily audience of the newspaper for Google Discover more than 5 times.
El Digital de Albacete will continue to optimize its publications and formats to continue consolidating its position as a local leader in Albacete and Castilla-La Mancha.