One of the main objectives of e-commerce is to appear in one of the first results of Google search to ensure the highest amount of sales possible. So, how can you make the products of my e-commerce appear in the first places of search? Some helpful tips to put into practice:
1. Product listing
A product is a fundamental aspect in an e-commerce platform to be able to call the attention of the client, so it has to be attractive and efficient at clearing doubts about its use, features, quality, and price, and, above all, to improve the SEO positioning. For this purpose it is necessary:
● Reuse of urls of products with new models and versions.
● Imagine that you sell “Asics nimbus”. The url it always have to be the same. If every year you upload a version, it would be a mistake to change every year, with the url of the same product.
● In the case of e - commerce international, we must take care not to change the content of the urls in function of the ip.
2.Filters
The filters are the great enemy of SEO and just we should index the really are searching for that our strategy is not affected. It may be the case that within the listing of “women clothing”, index, “dress woman green”, but not “dress woman yellow”.
3.- Linked to the new products
When it comes to incorporating new products to the web, it is important that we keep relevant areas of the same to bind to the products that we high, especially in e-commerce with a frequent rotation of products.
4.- The tag rel= “Canonical”
The label Canonical appeared in 2009 with the aim of controlling the problems of similar content or duplicate content in SEO.
So, what is exactly the tag, canonical, and when should we implement it on our website?
Also, how do I deploy the label canonical?
All of these questions are a real headache for all those webmasters that start. And although it can sometimes generate confusion as to when and how we should implement it, we must note two observations:
● It is not mandatory to use tags, canonicals.
● If you Google you do not agree with our implementation of such a tag, it will do what you think is best.
Then...
5. What is the tag Canonical?
We use Canonical when we have two pages within our site that may be competing for position organically for the same keyword.
In this case, the procedure would be the following:
- We detect how much traffic you are receiving each page.
- We chose the page with most traffic (mostly we will use this criterion to choose the page that we prefer).
- We implement the tag Canonical in the page that have fewer visits.
What is the logic tag canonical?
Well, once we have found the page that we want to be the dominant one, which is what we will indicate to Google. And the method is going to be the following:
We're going to go to the page the loser and we are going to implement the tag canonical (Example:) to indicate the url that we want to be the predominant one.
In this way we will be telling Google, “Hey, if you have to take into account one of the two to place it, I want it to be this (the url predominant, obviously)”.
What solved by implementing a tag canonical?
- To avoid problems of duplication of content.
- Avoid canibalizaciones between pages.
How to deploy the tag Canonical?
This is the million dollar question and that is, to be able to carry out this strategy, we will have to implement a code in our website in order to be able to tell Google the URL that we want to be the predominant one.
The code is the following:
Reviews and ratings:
The views are very important to help gain credibility. What is more, the views we are going to be very helpful to be able to add Rich Snippets to the landings.
And is that, of all the advantages that we give opinions in terms of branding and reputation, we will provide a plus to level improvements CTR SEO.
Let's look at an example:
We must also take into account the ratings of our products, as well as provide incentives to users who have purchased or used this product to be scored the same.
6.- Product listings multiproduct
Google likes increasingly the product pages multiproduct. This should allow us to think that sometimes in function of the kw we need to create listings or products.
7.- Relationship visits = sales
When it comes to e-commerce, we need to divide the traffic in traffic transactional and traffic content. It is very important to monitor if the traffic transactional made into a sale. If that does not happen, we will lose the positioning earned with time.
If you found interesting this content, share it! And if you have any questions or we can help you to improve your e-commerce, email us at: barcelona@elabsconsulting.com
