Approaching the large sale dates of the year, and with the Black Friday and Cyber Monday just around the corner, it's the ideal time to optimize the online presence of your business and to gain maximum traffic.
Here at Elabs, we are preparing the strategies for getting the most out of these dates and have everything ready to attract and convert visitors into customers through best SEO techniques for this year. Here are our three key recommendations:
1. Preparation and Anticipation: Creates and Optimizes the Landing of Black Friday
In the first place, we recommend to anticipate and prepare your landing page (or landing page) for Black Friday, with enough time in advance. According to Google, in their article “Best practices for pages dedicated to the Black Friday and Cyber Monday”.
An essential practice is to make sure that your URL to Black Friday to be permanent, as /black-friday, and avoid creating a new URL each year (for example, /black-friday-2024). This allows the website to build up authority and positioning in the search engines over time, making it easier to be found by people searching for deals on Black Friday and avoids the problem of duplicate content.
It is recommended to bind the page of Black Friday from the home, and other relevant sections of the site, destacándola in advance to ensure that both users and search engines can readily access.
EXTRA: During the rest of the year, the URL should be kept indexable, in the sitemap, and linked it from some internal pages, but already it not as necessary that the bound internal is so prominent as in the key dates.
2. Focus on Value-Content: Capture the Attention of the Buyers
The content is still critical, and it is important that your products are presented in a clear and attractive. We recommend to optimize the titles, descriptions and meta descriptions for each product on Black Friday, including the specific terms that users often search for, such as “deals Black Friday” and “discounts”. With these optimizations, we can increase the CTR (Click-Through Rate) of the products in the search results, ensuring that the page stand out against the competition.
3. Best Practices of SEO Technical:
On A technical level, it is crucial that your page is prepared for the increasing traffic and the demands of the season. It is important to implement SEO strategies technician to ensure that your website is functioning at peak performance during Black Friday and Cyber Monday. The article Lumar has some key techniques are very useful to follow. Some key practices include:
- Loading speed and Optimization Mobile:
Speed is essential in order to avoid abandonment of users, especially from mobile devices. Google prioritises sites fast in their rankings, given that many buyers navigate from the mobile phone.
- Management of Products Without Stock:
During Black Friday, it is common that some products are exhausted. Instead of deleting these pages, we recommend that you implement messages “out of stock” and options for the client to receive notifications when the product is back in stock. We also recommend that redirect you to other relevant products when necessary, preventing users from leaving the site.
- Structure of Internal Links and Navigation:
It is of vital importance to ensure that the site is well organized and internal links optimized, which helps the search engines to index properly all the pages and users to easily find deals.
These are our top recommendations for successfully dealing with the Black Friday and Cyber Monday. In Elabs, we are ready to support in every detail technical and content that will allow you to highlight and take advantage of this season. Hope to see you in November with results and more tips!
