Best SEO Techniques for Black Friday
The year's biggest sales events are approaching, and with Black Friday and Cyber Monday just around the corner, now is the perfect time to optimize your business's online presence and capture maximum traffic.
At Elabs, we're preparing strategies to help you make the most of these dates, ensuring everything is ready to attract visitors and convert them into customers using the best SEO techniques for this year. Here are our three key recommendations:
1. Preparation and Anticipation: Create and Optimize Your Black Friday Landing Page
First, we recommend anticipating and preparing your Black Friday landing page well in advance. According to Google in their article "Best Practices for Black Friday and Cyber Monday Pages," an essential practice is to ensure that your Black Friday URL is permanent, like /black-friday, and avoid creating a new URL each year (for example, /black-friday-2024).
This approach allows the page to build authority and ranking on search engines over time, making it easier for users searching for Black Friday deals to find you and avoiding duplicate content issues.
It's advisable to link the Black Friday page from your homepage and other relevant sections of the site, promoting it in advance to ensure both users and search engines can easily access it.
EXTRA: During the rest of the year, the URL should remain indexable, included in the sitemap, and linked from some internal pages, though it doesn't need to be highlighted as prominently as during the key sales dates.
2. Focus on High-Value Content: Capture Shoppers’ Attention
Content is still crucial, and it's essential to present your products clearly and appealingly. We recommend optimizing titles, descriptions, and meta descriptions for each Black Friday product, incorporating specific terms that users often search for, such as "Black Friday deals" and "discounts." With these optimizations, we can increase the CTR (Click-Through Rate) of products in search results, ensuring the page stands out from the competition.
3. Technical SEO Best Practices
From a technical standpoint, it’s crucial that your site is prepared for increased traffic and the demands of the season. Implementing technical SEO strategies is key to ensuring your website operates at peak performance during Black Friday and Cyber Monday. Lumar’s article provides some very useful technical guidelines to follow. Key practices include:
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Load Speed and Mobile Optimization:
Speed is essential to avoid user drop-off, especially on mobile devices. Google prioritizes fast sites in its rankings, as many shoppers browse from mobile devices.
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Out-of-Stock Product Management:
During Black Friday, it’s common for certain products to sell out. Instead of removing those pages, we recommend displaying "out of stock" messages and offering options for customers to receive notifications when the product becomes available again. We also suggest redirecting to relevant products when needed to keep users engaged on the site.
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Internal Link Structure and Navigation:
Ensuring that the site is well-organized with optimized internal links is crucial, as this helps search engines correctly index all pages and enables users to easily find deals.
These are our primary recommendations for successfully navigating Black Friday and Cyber Monday. At Elabs, we’re ready to support you with every technical and content detail that will help you stand out and make the most of this season. See you in November with results and more tips!
