At Elabs Consulting we have been developing food marketing strategies for the Food sector for years, among many others. We have digital marketing professionals who work daily to boost the online presence and sales of our industry leading clients.
In recent years, traditional players in the food sector (Mercadona, Carrefour, Lidl, etc.) have impassively witnessed the emergence of a large number of online competitors (for example, Ulabox), niche (Bio stores such as Veritas) and, furthermore , have suffered the intrusion of actors until then outside the sector (such as Amazon). For this reason, and to remain competitive, they have been forced to give prominence to their digital platforms and reinvent their objectives and methods of brand dissemination.
Consumers' buying habits have changed: they now trust companies with an online platform that provides detailed information about their food, an easy and intuitive purchase support, an easy-to-navigate ecommerce and a responsive, well-organized and optimized website for the consumer.
At Elabs, we have also been able to demonstrate on several occasions that the presence of food companies in the online environment, always following personalized nutritional marketing strategies, also contributes to an increase in sales in physical establishments.
Ultimately, today's customers trust businesses that implement food marketing strategies to deliver the best user experience across all channels.
We know that it is not easy to find the right partner to carry out your marketing strategy in the food sector. Fortunately, it is a sector that we dominate and, therefore, we encourage you to contact us.
Following our precise, refined and successful methodology, we will study your case and business peculiarities to offer you a personalized strategy that allows us to promote your digital marketing objectives.