Quarterly Collaboration Results: Q1 2019
Casal dels Infants is a social entity dedicated, since 1983, to the educational reinforcement of children, young people and families, at risk of social exclusion, with the aim that they can build their future in equal opportunities. Born in the Raval neighborhood in Barcelona, it currently serves more than 7,000 people, also in Badalona, Santa Coloma de Gramenet, Sant Adrià del Besòs, Besòs-Maresme, Salt and Tanger (Morocco).
- Increase organic traffic to the Casaldelsinfants.org
- Reach conversions in two paths: volunteers and donations.
- Increase brand recognition at a local level; Catalonia area.
WHAT WE DID
- A complete audit of the key keywords for SEO is carried out.
- We detect ultra-long-tail keywords that are relevant to the achievement of organic traffic objectives.
- Content production and linkbuilding with destination to the main landings VOLUNTEER and DONATIONS.
- Design and Optimization of SEM campaigns (brand defense), segmented for the geographical area of Catalonia and specific relevant search targets.
- Increaseament organic traffic: 25%
- 1000% increase, compared to the previous year, in traffic to target landings.
- Scope of average positions in the SERPS 1-2.
- SEM search campaigns: CTR's up to 29%