ARA, the leading newspaper in Catalonia, wants to consolidate its position as a journal reference in Catalonia, strengthening its visibility in the search results and in Google News and Discover.
Diari ARA
Diari ARA
We started the project in times of pandemic, and knowing a little of the journal and its authority, everything indicated that the growth potential was immense, and it still is, but we find that it was affected by the Core Update that Google deployed in may of 2020
An Update that focused on affectations general, but emphasized in the evaluation of the content, whether or not they were content credible and trusted sources. Clearly, referred to the E-A-T (Expertise, Authoritativeness, and Trustworthiness), so that was one of our main focuses at the time of raising new changes in the journal.
The
challenges
Our
approach
With the clear objective of improving the visibility of the journal, to improve the E-A-T as well as to solve various technical problems related with the AMP that directly affected the potential of occurrence in Discover, the major actions in which we focused were:
- Audit the technical problems that caused a potential loss of traffic via Discover.
- Strengthen and improve the E-A-T of the journal in the form of proposals actionable.
- Definition and proposal of a new architecture.
- Definition and strategy of potential topics.
Results
All the actions that are applied together with a new approach in the use of entities has helped us, along with the team of the diari ARA, to the following results:
- Increase organic traffic Search
- Increase traffic Google Discover
- Recovery of more than 3 points in the visibility index
- Traffic growth non-branded vs branded