In today's post we will go into depth in one of the most used tools to choose keywords for a web site. I have that is the Planner, Google keyword, better known as the Keyword Planner and teach you to use it!
What is the planner Google keyword
The planner keyword is a free tool within the platform of Google Adwords. As you know, Google Adwords is used to make advertising campaigns on Google, however, it does not mean that we only go to serve for strategies SEM.
In the case of SEO, it is very helpful because it allows us to know the volume of monthly searches approximate and the competition for each keyword. In addition, face-to-Adwords campaigns allows us to know the cost that would use those keywords.
How can I access the planner key words?
To start using the planner Google keyword we will have to create an account ( for free) on Google Adwords. Once you have it you simply go to the top menu and click Tools/planner keyword. As we show in the image:
How does the Keyword Planner of Google?
Once you have agreed to the planner, Google keyword, we start by writing a search on the we want to see results. An example would be the following:
As you can see, from the first search you will be able to access a lot of related keywords, and you will be able to get an idea of what people are looking for in the Internet.
How to choose the keywords right in a SEO strategy
To do a good keyword research is essential to our strategy of keywords to succeed, for what, you may be very interesting to visit our post on “ Keywords Longtail: get more views in less time”. And it is that we are going to be much easier to position ourselves for a keyword that has authority over low or medium-not by a high competence. So what we find is that balance between the search for interesting and competition, and affordable.
To finish with the psot of today, commenting that not only is there the keyword Planner of Google, but there are a number of tools ( paid and free) that will allow us to make a good selection of keywords. I leave a post on the 5 best strategies to do a keyword research
Wow, this would be it! We hope you've liked it and thought it would be useful and I hope the following posts.
