How we partner with Allianz
Allianz
Allianz
After a relationship that dates back to early 2017, the objectives and strategies have been changing depending on the needs of each moment.
The
challenges
Our
approach
Process projects
To give a solution to each of the objectives stated above, it is important that the implementation of the action plan to follow a script predefined and documented in each of its phases:
- Comprehensive study of keywords the INSURANCE sector and of each of the products.
- Analysis and ranking of the different competitors.
- Definition of the strategies for each project:
- Phases
- Schedule
- Plan of Action
- Execution
- Follow-up
- Generate Plan of Action with new opportunities for traffic.
- Monitoring constant of organic traffic and the study of keywords ranked.
- Keyword research continuous and appointment trends search.
- Monitoring of KPIs and preparing periodic follow-up reports and organic traffic. In this way, are detected quickly possible deficiencies or improvements.
- Assessment results and new optimizations.
Results
In the last year (2020) the main objective was to conserve and enhance all the historical SEO after the platform migration web. All migrations are risks in terms of potential loss of organic traffic, caused by problems in redirection URLs or indexing in the search engines. And in this project, the technical problems were severe, resulting in desindexaciones of the majority of pages after several weeks. The monitoring and helps to detect the problem was vital to retrieve the visibiliad lost in that space of time.
To be a site of considerable size, the migration would take place in several phases. For now, it has completed the first phase, covering the landings target Site and a Blog, which is where they come from the great thickness of leads is achieved.
The phases of migration of all minisites agents insurance Allianz (more than 250) and all the section-Private Area customer or insurance brokers, will be held in the next few months of 2021. The absorption of the general command of as many subdomains of these 2 phases current, it will be another new migration project where the strategy of redirection URLs and new directories sections it will be one of the critical points and that could affect the SEO project. Hence, the support and advice of Elabs, will continue to be crucial so that problems do not arise that could affect the proper indexing of these new pages, and that, in turn, help to boost the authority site general of Allianz.
Until that moment of total migration, we continue working on the recovery of Visibility of the site following the problems encountered in the migration of the month of may, as can be seen in the chart below-Visibility of Sistrix. It looks perfectly in the lowering of visibility and general good trend of recovery in recent months:
The key metrics of the past few months are extremely positive, both at the level of the site as at the level of the main products. For example, the product “Car”, which is one of the products of our competitors, has managed to turn the Visibility of your old home page prior to the migration.
As we can see in the graphic below, the visibility of the new page of car insurance (in red) gets to grow at a constant rate:
In terms of general data on the site, by comparing the first half of the year 2020 (before the migration), with the second half of the year, the data obtained are the following:
- More of a 29% of organic traffic
- More of a 191% of Leads budgets generated
- The impressions achieved on Google are of 64.5% more in comparison with the first half.
Allianz is a German company leading financial services in Europe and is present in more than 70 countries in 5 continents. Its main business is the marketing of insurance to individuals and businesses. In addition, they also offer asset management.
Allianz has more than 4 million customers, which places it in the top five insurance companies in Spain.
The relationship between Allianz and Elabs Consulting begins in march of 2017with the main aim to curb the negative trend in terms of organic traffic, improve the visibility and get up positions in searches competitive on the different Insurance products for the management of Claims. Both for individuals and for companies.
Since then, projects and achievements have been many, depending on the needs of each moment of the insurer and, depending on the ranking and visibility, both of the products are always of the new products.
There have been a multitude of projects, always with the aim of improving the authority and ranking in the search engines, analyzing the strategies of our competitors and trying to implement those strategies improved Allianz.is
Some of the projects SEO the most important made are the following:
- New strategy of sub-domains and Domains
- Fix bugs in indexing
- Detection and cleaning of Duplicates
- Unification and SEO Optimization of landings goal
- Audit SEO Mobile
- Analysis with Heat Maps
- Improvement of interlinking
- SEO Content (Inbound marketing)
- Planning for migration of web platform
(This last point is where it is.