The copywriting it is an English term that can be confusing if you're not familiar enough with him. Today, many people take this into account, although very few know to what extent it is as effective copywriting to sell.
If you have a time mulling and you need to know in depth what is the copy marketing and what it is used forkeep reading and you'll get the flow of it all.
What is copywriting?
Copywriting refers to the process of create original texts for persuasive writing to develop actions of effective marketing. This concept can refer to the web site, a catalog or an e-mail. In terms of the professional who is responsible for the development of such texts, it is known by the name of copywriter, profession exciting of which we will speak later.
Before continuing it is important to define another term related as is the copywriting for landing pages. Within any marketing campaign, this element is key. Its function is to collect information customers or users, then store it in a complete database, that with time we will be of great help.
That all goes according to plan, the landing pages are created to be of quality and copys persuasive that part of them must be eye-catching and practical for the user's visit. Within this point it is important to also pay attention to the "Call to Action"a wake-up call that incites to action to the visitor.
There are various types of pages, although all of them should work very well with the texts to get results. That is why it is vital to create the best strategies copywriting, giving rise to landing pages sufficiently attractive.
We must also make mention of the copywriter in advertising, where a specialized professional is dedicated to write content to promote products or servicesbeing able to attract a lot of audience and generate sales.
Writing in marketing means to convince and the main task of the copywriting for the web is to convince the target audience of an idea or the purchase of something concrete. It is the act of produce texts that are effective to direct the audience to the time of taking a decision, whether it be a direct purchase or other action of the different how to read a content.
The popularity of this strategy has been on the rise in recent years, along with other new marketing strategies associated with the marketing content or inbound marketing. Now, to convince the audience of something is not simple. The texts must be interesting and captivating, and to do this we need to have a good copywriting.
Users are becoming more demanding, and it's not enough to make a simple propaganda. The target audience you want gain valuable information and the practice of the copy for the web offers value and transmits what the consumer wants to see.
What is a copywriter?
What is a copywriter and to take care of copywriting? As we have already said, is commissioned to write these promotional texts to increase the visibility and reputation of a company. Is an expert whose function consists not merely in writing writings, but that has to take into account certain strategic issues associated with the online presence of the brand.
Among its main tasks highlights include the following:
- Has of develop a content plan related to the sector that is dedicated to the company for which you work and include it in the main keywords that people use.
- It is very important to define an appropriate communication strategy to go in the same direction as the brand, following the tone and style of the company at the time of speaking.
- Compose all kind of texts and correct them, either for web sites, publications, networking, email marketing, landing pages or landing pages, among others.
- Edit and correct texts, taking into account different aspects such as the style, spelling, grammar and SEO.
What it takes to be a copywriter?
To become a copywriter it is necessary to have a good writing and be willing to keep learning to stay abreast of all the news related to this area.
If you're wondering what kinds of studies are necessary to play this profession, the answer is more simple than you might think: you don't need any training. In fact, companies don't ask for the title of a career specific and your personal situation is not relevant. No matter how old you are or studies you have completed, the only thing that they want is for you to you have the necessary knowledge and you manage the writing.
In this way, as it happens today with many professions of digital, there is no official title associated with the copywriting. Yes, companies are looking for specific profiles to fill such vacancies who possess the following skills:
- Good writing. To make a good copywriting should be written with a lot of skill, and your grammar and spelling have to stand out. The texts must have a proper structure and logic, and the stylistic devices must be handled with sufficient fluency to capture the attention of the public.
- Wit and creativity. The texts must be original and should not be the result of multiple copies, united taken from the internet. For the texts of copywriting reach the end desired, it is necessary to provide clever touches and original to connect with the target audience.
- Digital Marketing. The copywriter must perform different tasks of drafting and adapt to any channel, whether it is the content of a website or a post on Facebook. The professional must operate very well in all of these formats and know how to use them to obtain the objectives of the company.
- SEO. To go further and increase the visibility of a company, it is necessary to position themselves well and, if possible, to obtain the top positions in the major search engines. The copywriter is not required to know in depth the technical aspects, but yes to investigate and search for the key words that you need to add to your texts.
- Languages. The professional in charge of the copywriting of a company has to access multiple online sources of information to prepare the contents, and many of them will be in English.
Ten keys to being a good copywriter
A good copywriter should keep in mind some guidelines to grow and avoid getting bogged down. In this profession there is to pay attention to some important factors in the production of content and these are some of the keys to becoming a true professional copywriting:
Study and learn always
This is not a cliché. To work for a good copywriting is necessary to master the language, and even if it is possible to write in other languages, so much the better, but you also have to update and expand the knowledge, for example, on the optimization techniques of texts. If you do not update constantly, the texts will be current and will not be as effective.
Arrange the production
The experience will take you to know how much you are able to produce each day, and if you can commit to promptly deliver multiple projects or jobs at the same time. To organize production and to determine the exact volume of daily work that you can include is critical to avoid working under pressure or do not respect the deadlines with the risks that that implies: a customer is upset and stop count on you.
Having well-structured the publication calendar and stay organized, are key aspects of being a professional copywriter.
Create goals and good content
You must make sure that the information taken is sufficiently proven, and that the texts that compose are clear, objective and accurate. Keep in mind that part of your job is to read, other content, and to collect data before you put hands to the work, and to write the resulting text should be a rewarding experience.
The person should be reading what you've written with clarity and to make this possible, your text should have an orderly structure and be easy to understand. Otherwise we run the risk of the user leaving the reading ahead of time.
Put yourself in the place of the public to which it is addressed
If the texts have things intimate, emotional, or similar, write the content, thinking that it is addressed to people close as friends. If the text in question has to be formal, make sure your words are aimed at this purpose.
Effectively, you have to stand in the place of the target audience and know what your needs and concerns so that your texts will be a success and power to the maximum number of visits.
Use storytelling
Storytelling is a ploy ideal to play a good copywriting. This is not to tell a story but to create enriching experiences that motivate the readers, in a way that incites to share their own experiences.
Think about it for a moment. If copywriting is the creation of written persuasive writing and storytelling is the art of telling stories, perhaps the union of the two does not mean a good copy advertising?
"Triggers mental"
The triggers mental they are like a kind of stimulus that influences the user to take a decision. It is to direct the client towards where you want, such as the sale of a product or service.
The triggers for mental health employees in a company are many and may be based on the identification of values between the customer and the brand, the trust of the public, the exclusivity, the existing connection between the consumer of a brand, and so on.
The triggers for mental health sales more results generated are related to the urgency, scarcity, the novelty, the authority, the exclusivity, the benefit, or the fear of loss.
Careful when you use SEO techniques
It is very well to employ different SEO techniques to differentiate ourselves from other competitors. Yes, it is not convenient to abuse and use them without any moderation. Both the use of key words such as oral storytelling or triggers mental must be used wisely. That way, complement the text to reach the top positions in the organic searches of the users. If at the end you exaggerate and don't have in mind the style and quality of content, Google will penalize you.
Rewrite whenever needed
The plagiarism are not well received by anyone. The companies will not be supported, users choose to reject, the original owners of the text can condemn and Google penalizes. To avoid all this it is most convenient for all is to create original content, even if this means doing more searches and read more.
Guide and prepare the content
As we have already said, the content must be your own and must have a great quality. Now, your efficiency will be proportional to the information provided, and the data collected in it. This means that the content has to be relevant and very complete so that the user can benefit from it.
The copywriter must meet significant doubts through their texts and the people who can read should be able to use them to make the right decisions. The content must be aimed to solve problems and get answers related to the sector to which the enterprise.
Review text
In addition to contain relevant information, the text must be very well written. The communication must be clear and precise, and the type of language must be correct (formal or informal), but be sure to review the content as many times as necessary, to enhance its quality.
Within the digital marketing, copywriting has become a very interesting area that requires dedication and constant updating. A company that wishes to shine with its own light must have the figure of an experienced copywriter who knows how to convey and convince your target audience.
