The platform Amazon has millions of sellers active currently, and is one of the resources most used by the users to find all sorts of items. Part of his good reputation is due to the efficiency in its logistics and the timeliness of your shipments, for which the merchant will have two options.
It is FBA and FBM Amazontwo models that exhibit some notable differences. In this article we will show you what they are exactly and what it is that sets them apart, what option is most interesting for your business?
What is FBA and FBM on Amazon?
Sell on Amazon FBM or FBA can offer great advantages, because it is easy to reach to a market that is really big and is part of an investment minimum. Although it gives almost all done and offers various facilities, what is certain is that there are some decisions that the seller must take and one of them is what shipping option choose between FBA and FBM on Amazon.
The FBA Amazon is the program Fulfillment by Amazon through which the platform is in charge of getting the goods to the user, while the FBM of Amazon is the model Fulfillment by Merchant in which the seller is responsible for the process. It is estimated that the majority of businesses opt for the first alternative and is one-third that he prefers the program FBM.
What is the FBA Amazon and how does it work?
With the option of FBA Amazon it opens the possibility of creating a store as a salesman in the application. To do this, you have to give an account of professional salesman and then a list of all the products available in the platform of Amazon seller central. Finally, the mission of the merchant will be to verify that the products are ready to be transported safely, because the preparation and submission of the same will be a thing of Amazon.
By committing to this model, Amazon offers specific services to the seller which are the following:
- Receive the store's products.
- In charge of store.
- Make the shipping of the items.
- Take charge of the management of returns.
- Provide the final service to the customer.
With all these services, the platform makes it easier to work business of the seller, especially in the logistics of the business. This is the main reason why many of them opt for this system.
High as a professional marketer on Amazon.
The high-as an Amazon seller is a prerequisite to access, this model of shipments. To do this, two options are available so-called Individual and Pro. This last is the one that is advised for those that estimate more than 40 sales a month and have a monthly cost.
When you touch processing, high in the platform Seller Central it is suitable to be as complete as possible at the time of entering the information, product listings and photographs of these. This is going to be critical to stand out from other sellers.
Sales mode FBA.
Once in the list of platforms is indispensable to change mode a FBA Amazon. Then, you must carry out a complete plan of sending in an inventory and determines which warehouse of the company will travel products. For that all the steps are met successfully, Amazon makes available to sellers of different examples of how to present the package and detailed instructions.
What is it and how it works Amazon FBM?
Option FBM Amazon is that managed by the seller, in which the platform is not so involved. This means that the trader maintains its own inventory and are in charge of the distribution by a courier service different from Amazon.
To be eligible for this type of independent salesperson Amazon brand specific standards that must be met and which are the following:
- Respond to messages from clients for chat in less than 24 hours.
- Having a ratio under orders to be defective.
- Meet the delivery times of the products.
The platform puts these requirements to maintain the quality of service at all times, and in this case it makes the seller responsible for the objectives are met.
A ratio under orders to be defective.
Amazon measures this factor with its own parameters. The first is the accumulation of negative valuations, since it requires to have few complaints of the product or service. In addition, it takes into account the claims that put users about products that do not arrive on time or that they are defective. Finally, consider the number of claims for reversion of charge.
The delivery times.
To measure this requirement, Amazon values the time shipment preparation in accordance with which the seller has previously been selected. Also those orders that are canceled by the seller when you do not have the stock with which it has committed to carry out the service.
Differences between FBA and FBM.
The differences between FBA and FBM seem remarkable, knowing the details of each of the modalities of the shipment. They can be summarized in the following points:
With FBA Amazon.
- Is Amazon the care of the shipments.
- The platform stores the products.
- Amazon is responsible to distribute and manage clients.
- It is the platform that resolves the claims.
With FBM Amazon.
- The seller is responsible for the shipping.
- Maintains its own inventory and storage.
- Is responsible for the packaging and distribution of goods.
- It is the seller who makes the customer.
What is best FBA or FBM?
At the time of opting for the system to FBA or FBM on Amazon is convenient analyze the advantages it proposes to each of the programs.
Advantages of FBA Amazon.
- The products of this program enter the selection premium from Amazon, known as “Amazon Prime” and have more visibility.
- The platform is in charge of the logistics.
- The seller is favored by the search algorithm A9.
- Amazon is in charge of the customer.
- You do not have too many requirements of access.
- Provides an international expansion of the brand without effort.
Advantages of FBM Amazon.
- Information is available on buyers and statistics provided by Amazon.
- Access to choose the transport options more affordable or cost-effective for the seller.
- A more direct relationship with customers to assess the business itself.
- Ease of analysis of the failure of the product to manage the claims.
- Greater independence in the process.
Given that both programs pose certain benefits, it is necessary to analyse in each particular case to know what would be the best option. Probably, it is more strategic to a seller novel to start with a system FBA Amazon in which you can rely on your deployment logistics, however, a trader who already has their own external company may be interested in the alternative FBM Amazon to grow your business or give you a greater visibility.
The important thing to this platform always keep your standards of quality and to avoid
users are unsatisfied with the service. Therefore, always keep in
this maximum can be to create a profitable business on Amazon with any of the
proposed modalities.
