Many times we have already said that it is better to have a few pages and well-optimized for SEO that a lot of pages without optimizing. In today's post we will talk about everything you need to optimize a SEO content.
Important points to optimize within a landing
To optimize any content of our website, should be taken into account:
Use of Keywords
Before you write your content must have thought the keywords you want to position in the. These keywords should be unique so as not to fall on duplicate content and canibalizaciones (to know which are the canibalizaciones).
Remember that to know how to search for keywords that are interesting to SEO, we have a video on Youtube where, in addition, we address a case study.
Structure and headers
Once you have the keywords that we are going to use, it is important to structure our content by headings. Html headings are: h1, h2,h3,h4,h5 and h6.
- Header h1: this Is the title of the page. It is the most important and must be unique.
- Rest of headers: the headers are subtitles from most to least important ( being the h2 is the most important and h6 is the least important). This type of headers may be several over the web, always taking into account that there may not be a H6, for example, there is no h5 prior.
Metadata and URLs
The metadata are the first thing that is viewed by a user that we look for in an organic way, so we need to optimize them.
– Metatítulo: you must start with the main keyword, and it must contain between 50 and 60 characters. Not to be so, they will be truncated in the search results
– Meta description: must also contain the main keyword, and you must have around 150-160 characters. In addition, it is advisable that you have a CTA that incites to action.
– URL: this should be brief, descriptive, and should include the keyword. You must delete the empty words that do not add value, such as prepositions.
Multimedia content
It is important that all articles should include at least 1 picture related to the content and, ideally, must be original (image paid or free-of-rights).
In addition, the entire image must have the "alt" attribute, and, if possible, you should include the keyword in the article.
Internal link
Finally, we would have the links. It is important to link to other content of our web site. To do this, users will spend more time on our site.
When you create links, we must do it in an orderly way since the urls more bound should be the most important of the website.
To finish, the links should have an anchor, and this should contain the main keyword and must be labelled.
